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Why Are Glasses so Expensive?

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One of the questions opticians and optometrists hear the most is “Why are glasses so expensive”?

It’s a good question. But it’s not a simple answer. To really explore the cost and value of eyewear, we have to consider how often we wear it, how long we wear it for, and what we get out of the investment.

I’ve put together this awesome infographic detailing the average cost of a pair of glasses, and what that means in the context of daily life! Once you take a look at the numbers, it starts making a lot more sense.

Long infographic breaking down the daily cost of eyeglasses

Written by Dr. Madison Baldwin

As a Kansas native (born and raised in Kingman), I am thrilled to be able to practice what I love so close to home. I can’t imagine anything better than to be caring for my community and building strong ties to new friends and colleagues.

When I’m not in the office caring for my patients, I enjoy making memories with my husband, Aaron, and our dog-child, Dexter! You’ll often find me playing piano, hosting our friends and family in our home, or out for a run. Aaron and I enjoy traveling to warm places and recently became open-water scuba diver certified!

I chose eye care as my career because I’ve always wanted to help people. The quality of care I provide is incredibly important to me. In an age where doctors spend just a few minutes with their patients, I am proud to give my patients the time and diligence they deserve. More than to simply “see” you, I want to learn more about you and how I can best serve your needs. Our relationship matters.

I invite you to make an appointment for yourself or your children, whether you have an eye concern or are simply seeking an updated corrective lens prescription. I will always do my best to provide you the best eye care available anywhere in Wichita.

Professional Associations & Memberships

  • Member, Kansas Optometric Association (KOA)
  • Member, American Optometric Association (AOA)
  • Member, Business Networking International (BNI)


  • Bachelor of Science (chemistry) – Bethel College, 2007
  • Doctor of Optometry – Northeastern State University, Oklahoma College of Optometry, 2011
    • Graduated Magna Cum Laude
    • Member of the Beta Sigma Kappa honor society
    • Presented with “Outstanding Clinician in Ocular Disease” award.
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